Swatch S51
The Sistem51 by Swatch is an automatic, self-winding watch collection. In this pitch, I wanted to showcase this winding feature as well as the tactile and flexible shapes. I also wanted to convey one of the campaign’s key messages “The front tells the time, the back tells the story” by mixing simplicity and functionality and adding a playful twist.
Credits +
![](https://freight.cargo.site/t/original/i/fba00c46b862bc7f6928a08d1d371d01b08a6d7fbd50b86f04cb8a3c7181b199/SWATCH_YIB_400_TWIST_04.jpg)
![](https://freight.cargo.site/t/original/i/b11b0eb247be738f9ea72ff5474a7430a0684d72cbcfc93ef7a6d27b85507651/SWATCH_YIB_400_TWIST_DOUBLE_02.jpg)
![](https://freight.cargo.site/t/original/i/2f2636482a1581371919061abb14644e8c19d8379fa80b87f2431e8b90e9d99f/SWATCH_YIB_400_05.png)
![](https://freight.cargo.site/t/original/i/0d5ffd042465f23601d5b25f5df1a9a808b945df744b1ac136cce5a19ed470df/SWATCH_YIB_413_ANIM_01.gif)
![](https://freight.cargo.site/t/original/i/02aeacc1d7515020e4c4fd5ff0efb8bb16a86f25892706a348438ed21335fa25/SWATCH_YIB_400_ANIM_01.gif)
![](https://freight.cargo.site/t/original/i/dd16c60da01566e1e71d1e72dc8c18c10977fe29144d6a813981db2a74f4b581/SWATCH_YIS_413_STRIPPED_02.jpg)
![](https://freight.cargo.site/t/original/i/b8a86733dd6c0653695b2ac7e2d13aab2dc8f22a4d99842a5201e7b295c25184/SWATCH_YIS_413_TWIST_03.jpg)
![](https://freight.cargo.site/t/original/i/704d2f8f363c4138d8a604274864250143c44f5c5bf270ab4252c547df6185ad/SWATCH_YIB_400_STRIPPED_03.jpg)