Swatch S51 2017

The Sistem51 by Swatch is an automatic, self-winding watch collection. In this pitch, I wanted to showcase this winding feature as well as the tactile and flexible shapes. I also wanted to convey one of the campaign’s key messages “The front tells the time, the back tells the story” by mixing simplicity and functionality and adding a playful twist.

Credits +










© Copyright 2018 Jesper Lindborg