Swatch S51 2018

The latest Sistem51 release from the watchmakers at Swatch is a sophisticated set of stainless steel watches. The focus for this pitch was on the “mechanical revolution”. By using concentric circles found on the watch head as a foundation, I used textures and materials to reflect the technical nature of the product. The injection of colour and pattern embodies the core brand values of Swatch.

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© Copyright 2018 Jesper Lindborg